What’s in your child’s backpack? Dr. Lidia Mickelson explains how to pack a light backpack for your child to avoid back injury. Our neighbour’s son was the actor and he loved flopping onto the fluffy crash mats just below camera. The BC Chiropractic Association launched a campaign to promote how to pack a light backpack for your child to avoid back injury. We worked with Dr. Lidia Mickelson, who had never been on camera before, to anchor the message for the tv commercials. Ridgemoor Media often works with client supplied actors and we had great fun creating magic. Simple works best and the message is clear; pack it right pack it light.