The Canadian Chiropractic Research Foundation ads (Benefits and It’s your spine) are fantastic examples of how agile Ridgemoor Media is at delivering effective tv commercials. The original shooting location became inaccessible 24 hours before we were scheduled to film. We had to think fast, secure a new filming location and adapt the scripts to make the message work. The spokesperson, Dr. Erwin, had never been on camera before. That’s what we do at Ridgemoor Media; find silver linings and deliver results.