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The client isn’t always right and neither are you

The other day I saw a TV commercial that was a variation of a script I had presented to the same client.  I was surprised at first. I didn’t think it was an infringement of intellectual rights. I was surprised that the client, having rejected my original script and creative recommendations in favor of making [...]

By | 2017-03-07T09:41:25+00:00 March 7th, 2017|Marketing Tips, News|0 Comments