Douglas Kronlund

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Doug Kronlund

About Doug Kronlund

Doug Kronlund is a marketing and management professional with an extensive track record of strong leadership and project management skills leading multiple media and internet projects with overlapping timelines across separately managed accounts. Multidiscipline skill set includes writing for video and online content, directing, producing, editing, WordPress, communications, sales, creative concept development and execution and budget management within freelance, small and large business environments and corporate settings.

The client isn’t always right and neither are you

The other day I saw a TV commercial that was a variation of a script I had presented to the same client.  I was surprised at first. I didn’t think it was an infringement of intellectual rights. I was surprised that the client, having rejected my original script and creative recommendations in favor of making [...]

By | 2017-03-07T09:41:25+00:00 March 7th, 2017|Marketing Tips, News|0 Comments

Why the goal doesn’t come first

It may seem obvious that setting a goal for an audience is the first step in advertising but it isn’t. An advertiser may convey a goal, and indeed it is important to the advertiser, however it will lessen the success of the engagement message if that is all that drives it. It happens. Product knowledge is [...]

By | 2017-03-08T07:56:21+00:00 January 16th, 2017|Marketing Tips, Resources|0 Comments

The 8 basic and best WordPress plugins every site should have

Every WordPress site should install a few must-have plugins to enhance performance, security and SEO. Many of these plugins have free and paid versions or may need the use of other free or paid services but all 8 in this guide an be used free of charge reliably and dependably. It’s important to install only the [...]

By | 2017-03-08T07:54:11+00:00 November 8th, 2016|Wordpress Tips|0 Comments

The reality of YouTube for business

YouTube has been lucrative for many and elevated some to celebrity status.  Videos have millions and even billions of views and can have significant influence but it’s time for a reality check if you expect your product or message video to rank in the top 100 or top 1000 or even top 10,000 of YouTube. [...]

By | 2017-02-08T09:39:37+00:00 April 21st, 2016|Marketing Tips, Resources|0 Comments

Stop spam in Google Analytics

Google Analytics can give a false impression of visitor traffic.  Did you know that the majority of traffic may be spam and not real visitors?  What may seem to be impressive visitor numbers on first look may actually be a pitiful number of real visitors after the garbage is stripped away. Google Analytics data must [...]

By | 2017-02-08T09:39:37+00:00 March 2nd, 2016|Resources|0 Comments

Is Google Adwords worth it? A quick guide.

Google Adwords provides a paid advertising vehicle that works in concert with Google Analytics. Google Analytics is a powerful and complex tool and it can be a goldmine of information and also a labyrinth of confusion. Those familiar with Google Analytics know the potential wealth of information that can be derived from it. They also [...]

By | 2017-02-08T09:39:37+00:00 January 28th, 2016|Marketing Tips, SEO Tips|0 Comments

The Goldilocks Equation of Marketing

Every business owner and marketing professional has come face to face with the Goldilocks Equation of Marketing.  It’s the answer to what’s just right; not too much and not too little. Too much, too little and just right isn’t a constant.  It’s a variable.  It changes from moment to moment.  In fact too much or [...]

By | 2017-02-08T09:39:37+00:00 October 23rd, 2015|Marketing Tips|0 Comments

Good ideas make sense

Storytelling is a powerful tool to reach your audience. Video is a compelling medium to connect ideas with viewers on many levels but using video isn’t always a guarantee of success. All marketing success stories begin with a strong core idea. Not only do you have to believe in the idea but others must too and there [...]

By | 2015-09-24T09:25:39+00:00 September 24th, 2015|Marketing Tips, Projects|0 Comments

Fail marketing a business in ten steps (or less)

The first step to fail marketing a business; post first and ask questions later So many failed marketing plans begin with “we should be…”.  Whoever says a business should be tweeting or posting or making videos or writing articles because “everyone else is” is wrong.  It has nothing to do with being competitive.  It has [...]

By | 2015-08-17T15:36:42+00:00 August 17th, 2015|Marketing Tips|0 Comments